Handbook of business letters / L. E. Frailey

Incluye índice

Understanding How Letters Serve Business. -- Why letters must be used--an overview. -- A checklist of the major uses of letters. -- Revealing letters as part of public relations. -- Identifying the need for executive attention. -- Assaying the value of knowing how. -- Handling Business Letter Language. -- Making human contact across space. -- Grooming the old-time "whiskers". -- Puncturing the pomposity of pachydermal prose. -- Shunning the use of unnecessary words. -- Critiquing other language faults. -- Learning the Art of Business Letter Carpentry. -- Charting the flight. -- Blueprint for letter-building. -- How to get readers' attention. -- Gaining attention with showmanship. -- Forging the chain to build desire. -- Setting the Hook for action. -- How to use Business Letter Mechanics. -- Enhancing the appearance of the typed letter. -- Simplifying the inside address. -- Examining the salutation and complimentary close. -- Examining Signatures and Other Notations. -- Devices for making reading easier. -- Putting Personality in Business Letters. -- What makes a letter interesting? -- How to express your own personality. -- How to spotlight the reader. -- Adding sauce to season the letter. -- Winning ways in sales letters. -- Promoting the spirit of the company. -- How to Create a Company Better Letter Program. -- Setting conditions necessary for success. -- First: the letter audit. -- How to conduct the meetings. -- Employing devices to rate letters. -- Posting better letter bulletins. -- Reviewing other devices to improve letters.